The Development Of Television Advertising Of China Of Era Of The Digital TV

It has the kind of our country television advertisings of drawbacks already now face digitalized challenge and opportunity who tide brings, Should make a reservation again , in order to break through the limitation of period of traditional TV, comply with the new demand of era of the digital TV .This is the key of the gradual progress that the television advertising of our country to survive. So, the orientation problem again of television advertising of our country of era of the digital TV, Namely the question of the develop of television advertising future of our country under the digitalized background, is worth our advertising insider's making more thinking.This text cut and studies from the environmental change that television advertising survives and develops. On the basis of the advertisement studies, marketing, communication relevant theory, combine the relevant achievement in research of the digital TV. Have explained the theoretical foundation, technological foundation, intension, extending and the meaning and problem awaiting solving oriented again in television advertising of our country. Thus attempt to seek the development trend of television advertising of our country of era of digital TV.This text thinks, in digital TV era, under the directions of studying in the advertisement, marketing and communication relevant theory, Through digitalized technology, television advertising will move towards informative, interdynamic melting, individualizing and human. Its new basic point of surviving and developing is the large capacity, advertising space of the pluralism. It is the interdynamic type of the advertising function, the information contents and humanized service abundant individualized. It extends it for theplatform because of the digital TV, in the advertising service of the digital sustainable development of era of TV one television. The advertising value-added service among them, including the mutual advertising service and advertising information service of the multimedia, Will become the important development orientation oriented again in television advertising of our country, will make the television advertising of our country be radiated and offer the new vitality.