| This paper systematically studied the social role and practical functions of finance & economics mass media. Firstly we discussed the present status of Chinese finance & economics mass media and focused the point on the appearance and reasons of "out of role". Then the social role of finance & economics mass media should play was discussed based on the theory and practice, and then we indicated that finance & economics mass media should abide by "social tool" role and report the questions in capital market openly, justly and fairly, also undertake the role of "public invoice guard", "providing information" and "guardian in stock market". Then the reasons for "out of role" in the present finance & economics mass media market is discussed from three aspects-characteristics of finance & economics news, the difficulties of the public voice guard and the contrast of two parties of mass media. Finally the key point is focused in how to correct "out of role", therefore creatively indicated that finance & economics mass media should be in the right role of providers and explainers of information, search for the optimized critical point of guard, strive for reducing the "magnifying" effect of public invoice guard for stock market and strengthen the sense of role and line stipulation in mass media line, finally found the solutions for the contradiction between the sense adscription of finance & economics mass media and market main body. |
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