On Internet Communication And The Reconstruction Of Cognitive Cultural Environment

Originating from technical innovations, and determined by the technical advancement, Internet, with military information communication as its initial purpose, has successfully qualified itself as a mass medium and culture. Regarded as a new form of communication, Internet inherits and develops traditional communication theory, particularly the sending-receiving theory. Internet, as a sub-cultural system, enriches the cultural elements and broadens ways of cultural representation. Based on the sending-receiving theories of classic communication theories, this dissertation analyzes the sending-receiving styles and characteristics of Internet communication, and bases the impact of Internet communication on cognitive cultural environment upon the inner mechanism resulting from the evolution of sending-receiving theory. This dissertation develops its discussion through the following the logic: research review and theory retrospection; detailed analysis of the sending-receiving styles and characteristics of Internet communication; discussion of the re-construction of cognitive cultural environment. The whole dissertation is divided into three sections: communication research review and relating theories retrospection, including "Lasswell Line Mode, Shannon-Weaver Mathematic Model, Slam Reclycling Mode and Malaizec System Mode; detailed analysis of the sending-receiving styles and characteristics of Internet communication, including noumenon characteristics and marginal characteristics; detailed study of the three impacts of Internet communication characteristics on cognitive cultural environment.