| During the past several decades, a lot of the study factions express the unprecedented concern on the function of the popular culture and the ideology in the society transform, the concern urges the people's further investigation on the phenomenon of the intellectual naturally. The question of the intellectual is a wide and open topic in the recently academic research.The medium and the behavior of the journalist were produced by the history of the Game of the government and the people, the latter's responsibility is record the contemporary history. In the modern society, the power of the mass media exist anywhere and omnipotently, nobody can regard it as unimportant. This text of " The Intellectual's Being Media "is not only the symbol of the media hegemony in the modern society , but also the exploration of the development that the intellectual longs for . On the basis of the comprehensive analysis of the definition of the intellectual that uses the theory and research method of the political science, the history of thought and the knowledge sociology, The thesis makes the conceptual define to the intellectual first, putting forward the possibility and important meanings of The Intellectual's Being Media. Immediately, the thesis analyze the environments of the existence of the intellectual in the media---- the impedance of the political power and the gradual influence of the public culture. Meanwhile, the thesis summarizes five kinds of the existence of the intellectual in the medias in the foundation of the studying the reality----the criticism type, the refusal type, the intervention type, the gloss type and the tool type. Each has an analysis of the homologous case, such as "Qian Zhongshu phenomenon" for the refusal type, "Bourdieu phenomenon "for the intervention type, "Yu Qiuyu phenomenon" for the gloss type. Consequently, the thesis constructs three kinds of the ideal roles of the intellectual exiting in the medias----the culture guide, the culture critic, the culture constructor: they can't give up fighting for the medium spoken power, they can't lose the culture spirit of the query, critique and thinking and they will supervise and establish the health medium ecosystem environment actively. Last but not least, the thesis thinks that the media also should create the good condition for the intellectual's existence: on the one hand, the media should establish the audio-visual space of matching the intellectual's qualities, on the other hand, the medium should give the full words space where the intellectual can express what they want to say freely. |