The Reform Of The Space Of A Whole Page Of "Hebei Daily" In Newdays

"HeBei Daily" is responsible for directing of public opinion in the publicity of HeBei province. With the beginning of the reform and opening and the establishment of the socialist market economy, the layout of a newspaper becomes the embodiment of a Party Paper's essence and one of the strategical factors in the popularization of the Party Paper. The innovation of the layout is the prerequisite of the reform of "HeBei" news and the indispensable weapon in winning the competition with other papers. In accordance with the variable focuses of the different periods and diversified requirement of the propagation over the past 20 years, "HeBei daily" has made great adjustment and improvement in the layout design. In the innovation project of both the idea and the appearance of the paper, "HeBei daily" focuses on both the strengthening of news law, visual effect and brand consciousness and the renovation of the layout design. Through the increasing and expanding of the edition and the method of the news, and with positive exploration to the way of design, the layout of the paper is greatly modernized. The 20 years' innovation project of "HeBei Daily" has the brilliant characters of gradual improvement, random measures and additional effects. As the great improving of the layout, some weak points are exposed, such as the lack of the element of news direction and art which is triggered by the mistaken idea in the information delivered, layout design and visual impact. These should cause enough attention in the innovation project of the layout in the future. Insisting on the correct direction of the "HeBei Daily" innovation project, the consciousness of the Party Paper, market economic and aesthetics is to be strengthened in order to realize "three wins" situation in both social economic and aesthetic benefit.