The Analysis On Creating And Ultivating System Of Domestic Professional Media Manager

The modern media industry demonstrates the main characteristic of marketization, industrialization and grouping. Entry of the capital and facing the challenge of the international media group after joining WTO, which accelerates the change of the media industry of our country, in the mean time, puts forward higher demand on the management and administration of the media industry.Probing into producing stage, producing the mechanism and training the way of the professional manager of the media, is a new subject to the study of human resources in the media industry. The concept of professional manager of the media is put forward in recent years, has already been accepted preliminary by the industry.The shortage of the managerial talent of the media industry has already become the bottleneck of media development, training specialization, professional managerial talent —professional manager of the media, has already become very urgent. Through probing into the cultivation way of the professional manager of the media, analyzed the advantages and disadvantages of each cultivation way, and pointed out that it should combine together in the cultivation way with flexible ground through many channels.Finally, complying with the developing demands of the times, the thesis affirmed the professional manager of the media accords with the future development trend and have pointed out some questions existing at present too, in the mean time, have putted forward some idea and suggestion of professional manager of the media from media professional supervision mechanism, choosing mechanism, human resources optimizing, system of salary and legal guarantee.