International Communication In The Scope Of Cross-culture Intercommunity

This thesis mainly discusses on international communication from the perspective of cross-culture. Since nowadays the international communication and cross-cultural intercommunion are increasingly fusing in many aspects, in another word, the both can not be obviously differentiated. In addition, as the rapid development of economy and information globalization, the great improvement of culture industrialization, the ideological elements are dropping off in international communication, cultural ones increasing, cultural conflicts augmenting. Hence, the study of international communication has to start from the view of cross-culture. International communication can use the respect and acknowledge to different cultures in cultural intercommunion for reference, trying to diminish the misreading, misunderstanding and interference of audience caused by cultural differences in international communication, for the sake of the global harmony and the friendly coexistence of different cultures. Firstly this thesis theoretically discusses the relationship between cross-cultural intercommunion and international communication, the influence and restrict of cross-cultural factors to the process of international communication as well. This part tries to build a theory frame to make a pave for the further analyse. And then, probes into the instances in the context of international communication under the globalization age. From the view of cross-culture analyzes the practical issues in current international communication. Thereinto, there have been some topics in previous international communication study, but adding some new content, or discoursing upon them from a new angle. For example, talking of cultural globalization and cultural invasion, the items "cultural capitalism"and "cultural invasion"are not simply employed in the paper, but the item "cultural deficit". Because the former ones emphasize particularly on the conflicts in ideology and can not reveal the essential meaning of international communication in the context of globalization age. While, with the flavor of economy market, "cultural deficit"more accords with the actuality of current international communication. In globalization age, international communication has got quite complex, the cultural elements in international communication can not be simply defined as "cultural invasion"or "cultural capitalism". Because political nature of ideology apart, temporary international communication still has to obey the rule of economy market. It can not be considered as nihility, and it's based on the actual carriers, so do its cultural elements. In fact culture product is a sort of commodity, not only playing a role in spreading certain values and ideology, but having a character of utility, which requires it spreading in more areas, accepted by more people, and ultimately able to achieve its value as commodity. Therefore, this paper puts forward a phenomenon: collage of culture product. Culture product not only has one cultural character in the former sense, but a kind of multicultural collage. Culture-remolding, significant in the collage of culture product, has a main character: unscrambling other cultures from the standpoint of one's native culture. Therewith different culture products are marked with different cultural brands. The appearance of "collage of culture product"shows that many countries...