Automobile Marketing Management System Of SanTai

Following China's entry into the WTO,there will further reduce tariff and gradually lower non-tariff barriers until cancel it. It has a lot of import automobile with top-quality and low-cost entry into the China Automobile market. Automobile industry has entered into a period of fast growth with a great deal of market demand. The change will result in marketing mode from traditional to news. The marketing mode of Modern Automobile pay more attention to absorb, generalize and apply the successful experience in domestic and international automobile marketing experience and skill, for example consumption credit, automobile Interior Trim, etc. Client/Server technology obtained the widespread application in the present procedure development. This kind of technical merit will lie in processes the work comes up the execution according to the certain proportional distribution to the client side and the server, like this reduced the network transmission work load, thus reasonably has used the resources, enhanced the application procedure development efficiency. But the automobile marketing management system of SanTai is based on this development. The first, this thesis carries on the analysis on the whole requirement of the system, with great capacity data in the automobile sells the profession, complicated structure, but on data, is mainly data collecting, processing, saving. The system consists of three functions as the resources purchase, customer consultation and consume credit. So the whole system is divided into 13 sub-systems, they are: the system management sub-system, foundation data sub-system, hall sells the sub-system, credit management sub-system, resources management sub-system, stockpile management sub-system, fiscal management sub-system, fine Interior Trim sub-system, customer management sub-system, imitates calculation and statistical report form, windows and helps sub-system. The second, we anatomizing the local and international development trend of the automobile marketing, the automobile sale management system bring considerable benefits and infinite potential to automobile sale enterprise and automobiles sales company. Not only can lower the stock level, decline low cost, more important pass the guarantee of the fast but valid work efficiency, make business enterprise and the company abilities compress manage the cost with the whole management ability, increment profits. The information of fast each management of supervision link, can discover to conduct the problem in the process to combine in time to check to seek the reason quickly. It strengthened with the balance of accounts between customer and supplier. The automobile sales system combines with the electronic commerce, having the certain potential more. The third is related technique about the software development. The programming language is Delphi. Delphi is a very applied development tool on Windows. It provided visual development environment completely. The characteristic is: the method based on windows and object, high-speed compiler, the strong database support, combine with Windows programming closely, strong and mature component technique. The Delphi database development ability is very strong, applies to various database structure, from client/server mode to many layer data structure mode; It is a high-efficiency database management system and new generations database engine; It is the latest data analysis means and provided a great deal of enterprise componet. The database adopts the SQL Server 2000, the SQL Server 2000 use one of the large databases currently, the interface of its easy operability and amities, won the favor of the large customer. The SQL Server2000 press structure of Client/ Server but designs, every be like the importation and the manifestation data to need the customer mission of the multifarious intervention thus all concentrated carry at the customer up complete, but then be complete by the server to the access and the control missions of the database. When the customer needs to read data in the database, will pass the network piping toward server to put forward the application, the server makes a processing for correspond to the database claim that customer carry, then pass the customer to carry the result that want only, reducing the network discharge consumedly. Adopt the ADO database connect technique with the latest Delphi the third square controls the piece. ADO, namely the ActiveX data object (the Active Data Object), it can provide the applied procedure, passing the module that the OLE DB Provider comes to the access database. Delphi 7 of module of ADO take in to seal to pack to combine to the whole Microsoft ADO module to present with the module of VCL, pass the module of ADO, the procedure member can completely not need to depend on the BDE, can develop a database of function integrity application procedure then. The forth, the distribution's company of automobile according to the actual circumstance analyzed the system structure that system adopt and sale process. The system adoption forerunner's MIS thought to deploy, two layer system structures of adoption (Client/ Server). The system sale process step: 1.The customer to color of the vehicle, the model number, launches the machine number, a number of car carries on affirm, making sure to purchase the intention, signing to schedule to list. Whether the system judges to have the car or not, if has the car, then produces to the list of the car had already been took away; if has no car, then automatic produces to the list of the car is not took away. 2.According to the list of the car is not take away to carry out to store in warehousethe procedure. Stores in warehouse of the car had already been took away goes the confirmation, the list of the car is not take away turns in to the list of the car had already been took away. 3. According to reserve the list make to buy the car contract, again according to buy a database of the car contract list, each database list needs to the contract that should correspond. System according to already have of store in warehouse the list, and a stocktaking form with single and born and homologous database. 4.After customer takes away the car, according to correspond of buy automatic make" return a plan list" of the car contract, the finance carries out to accept the payment procedure, system according to return a circumstance, then auto make to buy the car payment detail list. End, the paper does the main work is the design and detailed realization of these three subsystems as the credit management, the stock management, the automobile decorates. "Credit management module", it mainly complete the management that credit money the degree of progress, visit to examine to collect data to arrive again the inner part system from the house single, behind arrive the bank accepts, customer top the card, customer return to a time, combining proceeding loan with lend money the search. "Stock management moduel", it mainly complete store in warehouse's search and support, primarily to arrange with the vehicle. Increase the vehicle into/ out after the information of storeroom, must proceed into/ out the storeroom confirm, then can renew the stock information and suggest the single information in car. After confirming of into/ out the storeroom single, can't proceed the modification, only have to can just modify afresh after canceling confirmation. The son's system can also search to print all into/ out storeroom vehicle information and current stock informations. "The exquisite article decorates module" complete the purchase, stock, sale,etc. management of the car inside decorate piece primarily. After this project complete, the LAN internal client can visit, modify to correspond the information directly according to the legal power, all modification results save to the server database in time. The author uses visual data development tool to develop the system and define database rule and builds up application. It achieved completely the foundation function of automobile marketing management system of SanTai. It running with stability, the function increases with linearity, has good expandability and transplantablity.