The Present Situation And Innovation Way Of Chinese Comic Book Development

Comic book is an expression form of our traditional art. Its historical originhas played a positive role in the heritage of Chinese history and cultural. Withthe changes of history, the establishment and development of new China, theart form of comic book shows its unique charm after experiencing three testson political, economic and foreign culture. To inherit and develop thisvaluable art, it is studied in this thesis. First, the history and presentdevelopment of comic book is introduced, and its difficulty and unique valueis analyzed. Second, from the aspects of social reading environment, newmedia digital characteristics and art-aesthetic changes, comic book could beadvanced in vision, sales, content and form by case contrast or marketanalysis. Finally, some suggestions are put forward about the way out ofcomic book in China. I hope that the study of this thesis will be theoreticallymeaningful to the development of comic book in China.