Application Of Cheongsam Elements In Film And Television Works

All the time, an important element of fashion is in film and television works. Asa cultural symbol of a non language, dress plays many roles in film and televisionworks, for shaping the role, begining, guiding scenario to a television service. At thesame time, due to the film and television works in the region, the central idea, style,different fashion symbol, also have obvious difference. Therefore, dress as atelevision symbol, also plays the role of differentiation and identification. But Chinesedress, is the film and television works in China, with a distinctive national art andChinese style dress symbol, not only played a basic role of film and televisioncostume due, but also for the film hit grumous "made in cultural symbol China".Cheongsam is in our films blossom everywhere, different ages, differentstyles of director will more or less have a cheongsam works, this is not only becauseit is accord with the works clothing, but also because the cheongsam has specialaesthetic. In the application of the film, colorful and changeable cheongsam is alsooften associated with wearing cheongsam moving woman bundled sales, becomingan inherent in the film and television works impression, famous, also let the image ofwomen wore hair, dressed in cheongsam, charming appearance and personalitybecome alien eye only type Chinese beauty image. At the same time, cheongsamelements application in the communication process of film and television works, andlights, music, performance, together with the transfer lines, as the common culturalconcept creator and designer to the audience, in a personal style and at the sametime, enhance the emotional resonance, to meet the aesthetic needs of audience,this is where the significance of film and television works. On the other hand, fashionelements used in film and television works, the fashion, the concept of massconsumption plays an important guiding role.Therefore, this paper focuses on the national characteristics of the clothingis Chinese symbol--Research on the elements of Qipao, characteristics, history of thedevelopment of knowledge base, further research on its application in film andtelevision works. Mainly researches the application significance, application method, application effect etc.. At the same time, according to the relevant literature andresearch works in the lack of complement to research cheongsam application failurein film and television works, the cause and effect of partial failure works aresummarized, and the application of successful works of Qipao are compared andanalyzed, further understand the costumes in the film and television play methodapplication and points for attention, and provide some reference ideas as a filmdirector.