A Study On The Supply Of Rural Public Cultural Products In Ningxia

Since the reform and opening up policy in1970s, China has gained remarkable achievements on the rapid development economy of. However, the cultural development has apparently lagged behind economic development and political development and caught the close attention of our party and country. President Hu’s report at18th Party Congress has put forward the new target of significantly enriching people’s cultural soft power, in the meanwhile, intensive efforts have been made to promote core socialist values to enjoy popular support, and people’s cultural quality and society’s level of civilization have improved markedly; Cultural products are more abundant, public cultural services system is fundamentally activated; Culture industry has become pillar industry of national economy; Chinese civilization will step out and make greater progress and infrastructure of socialist culture has become more solid. As the isotopic carrier in physical form of culture, public cultural products have the characteristic of nonexcludability and noncompetitiveness. Therefore, supply pattern of public cultural products mainly focus on government supply and market supply is as supplementary. Nevertheless, for a long time, the product supply current situation of our public culture shows supply disparity between urban and rural areas and severe differentiation trend between two-stages. Due to the single supply type, insufficient supply quantity and imbalanced supply-demand structure of rural public cultural products, it has strong impact on the implement of new rural construction.Ning Xia Hui Autonomous Region locates in the northwest of China with relatively backward economic development level; as a result, the financial expenditure for rural public cultural supply is under-investment and the infrastructure is absent. However, as one of five minority autonomous regions and main gathering place of Hui people, Ning Xia has profound Hui culture foundation, the extensive Islamic cultural deposits and long Western Xia culture and history which make significant contribution in the history of Chinese civilization and possess prominent representativeness of west territory of nationality. Increasing supply of rural public culture products will not only meet the majority of farmers growing multifarious material and cultural needs, but also is the basic need of planning the balanced cultural development in urban and rural as a whole and protecting the basic cultural rights and interests of the farmers, as well as the fundamental protection of maintaining unity and social stability in territory of nationality.On the basis of obtaining data, using experience and academic research home and abroad for reference, the thesis aims at the supply current situation and existing principal problems of Ning Xia Hui Autonomous rural public cultural products, by means of proposing the policy suggestions for improving Ning Xia rural public cultural products, and attempts to find appropriate supply pattern for Hui characteristic rural public culture in Ning Xia. Chapter One is a general introduction of the thesis. It mainly introduces the research background and research significance. Chapter Two is the theoretical framework of the thesis which comes up with the theoretical foundation of public cultural products. Chapter Three is the experience reference under the effective supply of rural public cultural products. It takes example by middle and east areas in China and foreign countries. Chapter Four is the status analysis of Ning Xia rural public cultural products supply. It expounds the current situation and existing problems in rural public cultural products from the perspective of government and market. Chapter Five is the cause analysis of the supply problem. It finds out the influence factors for Ning Xia public cultural products supply through regression analysis. Chapter Six puts forward solutions to adapt rural public cultural products supply problems for the policy suggestions in Ning Xia.This thesis makes the empirical analysis on the factors of the supply of public cultural products in Ningxia rural area in order to provide proper guidance for government in issuing policy and regulation. In countermeasures of solving the problems of supply of public cultural products in Ningxia rural areas, the main points are as follows:trying to accelerate the development of Ningxia ethnic characteristics of the industry; widening the bridge between the Hui culture and Islamic culture; introducing the traditional native cultural products to the world and using native Hui culture foundation and religious beliefs, customs and living habits in order to make a construction of supply system of public cultural products in Ningxia rural area and meet the satisfaction of people in Ningxia rural area on public cultural products.