A Study On The Consumption Ethics Of College Students

Consuming is always a topic for human. As long as we live, there will be consumption. Consumption is a necessary condition for human. Without consumption, people can’t survive and develop, so consumption has important significant meaning for people. Ethical consumption is a way to create a virtuous consumption. The nature of consumption aims to limit people’s consumption behavior. It pays attention to whether people’s consumption patterns, consumer behavior and consumer attitudes is efficient to the development of the society. At the same time, it also concerns about whether people’s consumption patterns, consumer behavior, consumer attitudes are progressive for the individual’s character and personal development. So the right consumption ethics has significant impact to guide people’s consumption behavior for the development of society. College students, as a consumer group, its specificity can’t be ignored. College students stay in a rapid growth both physical and psychological, they also shoulder the historic mission to build the society, the college students should have a good quality and noble personality. But in the present society, there are many factors that affect the physical and mental development of college students, which make the students have many ethical issues. One of the most obvious problem is college student abundant spending on ethical phenomenon. The current consumption of college students have been completely satisfied with basic living, they have more spiritual, material, cultural and other needs, with a lot of irrational consumption accompanied, such as pleasures consumption, conspicuous consumption, consumption structure and consumption comparisons unreasonable phenomenon mentioned in the article consumption. Therefore, the society should pay more attention to the students bad consumption behavior.This paper use the basic concepts of ethics and research methods, theory with practice, to analyze specific issues. The first part defines the basic meaning and nature of consumption and consumer ethics, expounds the Chinese traditional ethics thought and Western capitalist consumer spending ideas, and reflects the ethical dilemma faced by China’s consumption has laid a theoretical foundation. The second part elaborates the college students consumption characteristics, including diversity, imbalance, personalization and unplanned, analyzes the reasons for college students of hedonic consumption, comparisons of consumption, conspicuous consumption, irrational consumption phenomenon from social factors, family factors, educational factors and personal factors. The third part analyzes the bad consumption of university students influence on personal, social, economic and adverse ecological, explains the significance of these four aspects of ethical issues and resolves the problem. Students and propose countermeasures. This article aims to raise public concern about this issue, and causes individuals and families, the school’s emphasis on students, some countermeasures to solve the problem, students develop good ideas and consumer spending habits. Hope to do some contribution for the country and train outstanding successors.