Research On Enterprise Management Of Suning Appliance Chain Group Co., Ltd

Culture is the counterpart of the national soul and the direct represent of thenational wisdom. Management itself is an expression of the culture in a certain way,which cannot separate from the cultural tradition of each country. The ModernEnterprise Theory originated from the West. However, it cannot completely adapt tothe China’s situation and the cultural psychological structure of Chinese people. Asthe main part of the traditional culture of China, Confucianism has a significantimpact to the conceptions of Chinese people. In order to promote the development ofthe Chinese enterprises successfully, it is necessary to understand the profoundrelationships and influences between the Confucianism and Enterprise Management.Though the processes of systematic and critical thinking, analysis, comparison,refining and sublimation to the Confucianism, for which combines with the moderncommercial civilization, market environment and enterprises’ own conditions, theeffective methods to improve the management level for enterprises could be found.Suning Appliance Chain Store Group Co. Ltd. is a typical representative amongthe Chinese enterprises for which utilize the Confucianism flexible and effective toits enterprise management. In recent years, Suning Appliance formed a whole set ofmature management system and achieved the sustained, rapid and healthdevelopment through using the positive concepts of the Confucianism consciously toreform and enhance its management level. Therefore, Suning Appliance becomingthe leading company in the industry of home appliance chain in China.Firstly, this paper is going to introduce the research background, the relatedproblems that putted forward and the domestic and foreign research status, then toexplain the orientation and main methodology of this paper. Secondly, givingclarification of the Confucianism, refining the significant concepts including‘Benevolence’,‘Courtesy’,‘Harmonious’,‘Doughty’ and ‘Power’, using systematicthinking method while combining with the enterprise management, thensummarizing the related enterprise management thoughts including ‘Respect for nature and love for mankind’,‘Take courtesy and kindness seriously’,‘Peace is mostprecious’,‘Vigorous and promising’ and ‘Stick to the principles, but be considerable,reasonable and sensible’. Thirdly, the successful management practices andexperiences of those domestic and foreign enterprises for which utilized theConfucianism could be summarized. Finally, taking Suning Appliance as an example,analyzing the characteristics of the Confucian culture and the reason why SuningAppliance could get achievements through its enterprise management process,demonstrating that the Confucianism could play a positive role for China’senterprises management.