A Study On The Development Of Korean Cultural Products In China

Since the South Korea proposed the cultural industry to establish a country economic time ten years ago, South Korea’s cultural industry development has made eye-catching achievements. Due to the approaching, and Chinese geographical cultural similarity, in recent years, the South Korean culture products exported to China, in an With the South Korean economy make a spurt of progress of Korean cultural products, also thanks to the good effect of economic development, cultural products have occupied a certain market share in the international market, to get good results. Due to the approaching, and China geographical cultural similarity, in recent years, South Korea’s cultural products exported to China. China in the increasingly competitive market circumstances, analysis of Korean culture product development strategy and effect of China market, and put forward the improvement proposal is particularly important. This paper analyzes the basic theory of cultural industry, defines the concept of cultural products, combined with the actual requirements, list four theories, which are the theory of international trade, international competitive advantage theory, investment development advantage theory, marketing theory. On the basis of theoretical analysis, the paper introduces the status of the Korean cultural industry, including cooperation, and China culture industry development process and so on. According to the analysis of the existing problems, to introduce Korean cultural products into the territory of China several means of marketing and marketing strategy.Finally, analysis of China market further development of Korea’s cultural products strategy, improve marketing strategy China market, improve the Korean cultural products market share, ensure the long-term development of the Korean cultural productsIn this paper, the Korean cultural products to further expand the market Chinese, need the government should increase financial support, d eepen cultural exchanges between the two countries, South Korean enterprises should strengthen cultural exchanges with the Chinese enterprises, pay attention to the Korean cultural product innovation, improve the cultural connotation of the brand products, improve the overall brand image of products.