The Aesthetic Taste Of Chinese Popular Secularization In The New Century

Entering the new century, changes in contemporary public aesthetic taste occurred by elite dominated by a single aesthetic interest turned to popular culture dominated by the aesthetic taste. This change displays born secularization feature of this secular mainly as "body" turned on their own desires aspirations; idolatry and variety tendency "fashion entertainment" brought a relaxed and entertaining as the main guide; seek alienation "Ugliness taste" in easing the Chinese public fatigued also brings bad taste; "symbolic" group, brand aesthetic trends, Volkswagen had been accustomed to living close to the label. Forming a secular aesthetic taste is not without reason, as the liberation of the Chinese public perceptual awareness, elite culture altar, aesthetic becoming an integral part of public life, the aesthetic has become "routine-oriented." "Consumerism" driven benefits, coupled with the "new media technology" fueled the public’s aesthetic taste Chinese secularization is inevitable. This "secular" impact on the Chinese public’s aesthetic taste is subtle, the Chinese public is no longer yearn for "Poetry and the distance," are more willing to pay attention to the feelings of the moment, to entertain a relaxed attitude towards everything around, the money for the faith, serious and profound thrown aside, no depth plane of handy work effortlessly. We should treat this tendency to treat the historical and cultural perspective of the liberation of the Chinese public’s perceptual awareness, awakening consciousness repressed like flood gate, we should be rational and objective attitude in the face of such a change, for this I believe that the promotion of change and cultural diversity of the market, to develop aesthetic education, to carry out projects that benefit and promoting spiritual civilization, it is imperative to improve the aesthetic taste of Chinese public. Aesthetic taste already penetrated into all areas of daily life the Chinese public, attention to aesthetic taste change is examining the Chinese public ideology. Only literary creators to create a people-oriented, based on reality, attention humane care of public works to rebuild China’s ideology, thereby affecting the aesthetic tastes.