Research On The Application And Propagation Characteristics Of Web Design

Web advertising, is a novelty in today’s Internet age exist, is the use of professional designers and design software through a certain network marketing tools, to demonstrate a visual layout. We can say that graphic design is a predecessor of web advertising, but in the form of information conveyed differently expressed and the way advertising. Currently, the development momentum of the current online advertising, a growing market of Internet users choose the network, which also creates a broader stage for the development of web advertising. To the Internet network-based media, obviously, web advertising has become the most popular form of communication in today’s era of advertising, and gradually improve and mature. Front page advertising has become after newspapers, radio, magazines and the fifth largest television media.This paper is mainly based on the background described above as a starting point, and through the generation, development and characteristics of the network in the use of web advertising and visual design elements of visual analysis conducted dissemination and analysis. First, we summarize and analyze the origin, development and significance of pages of advertising, including the research and application of composition and use of visual elements, web advertising visual design as well as the development and characteristics of the propagation characteristics, according to the audience psychology and preferences visual design and propagation characteristics of applications. At the same time, and the limitations and future prospects of the development of creative web advertising elaborate proposal. Therefore, we can not only promote the development of web advertising in theory, but in practice the use of certain model also played a role.