Research On The Marketing Model Of China 's Anime Brand

The success of an animation brand can be attributed to two factors: in addition to a high quality content, it is largely due to its successful marketing pattern. The effect of successful marketing mode can help to develop as much market share of animation brand, create huge profits for animation enterprises, simultaneously plays an importantly role in the process of develop and promote the new products. In contrast, because of the lack of marketing mode, China’s animation and derivative product development is relatively backward. The weakness of marketing will directly affect the number of consumers, hinder the subsequent product development and salement. The paper begins with the definition and categories of the animation brand, analyzes its value and expounds the factors that influencing the marketing goals and marketing process. Based on the summary of four kinds of animation brand marketing mode, combining the related cases, concretely discusses and summarizes successful experience of other animation brand. Finally, briefly points out the existing problem in the process of China’s animation brand marketing, and gives some feasible suggestions.