A Study On The Characteristics Of Internet Movie Posters

The film as now most mainstream China social cultural entertainment goods, are fast and in Internet platform forrapid integration. In the current wave of the Internet, a large influx of capital film creation field, a time movie relying on the Internet platform such as bamboo shoots after a spring rain like emerge. Movie posters as the main means of propaganda films, in the context of the Internet self growth of a new shape. The morphological characteristicsare different from the traditional characteristics of movie poster. The traditional movie poster features form the main source made the film side of the "small data" market research, the designer’s own design level, the movie poster design tools and media effects. The Internet Movie Poster features now mainly rely on the Internet big dataacquisition, eye tracking technology, high-end design software and electronic information and communication technology. The Internet Movie Poster made in these aspects of change, let more designers to participate in theposter design, rather than the traditional only in a small number of designers or design company. Due to the convenience of Internet Movie Poster receiving terminal, an Internet Movie need for desktop home computer, tablet computer and mobile phone released in different format, different sizes, different content of the movie poster.According to the movie, before the release, the Internet Movie Poster will design a different graphic version.Today, the Internet Movie Posters and even showing a trend away from the movie poster. Just released shortly after the "Wolf Totem" in the Internet release of the posters is used as a short video movie poster presentation.This article from the characteristics of the development path, the Internet movie posters on the informationtechnology of Internet Movie Poster Design intervention research, induction, summary of the Internet Movie poster.And the future development trend of the Internet Movie Poster features analysis.