Research On Network Marketing Of Art Market

The development of mobile internet has made great impacts on the social economy and; the public daily life. The free access to the information, the platform of communication, and the method of purchases have been influenced within the era of mobile internet. The art market is also evolved with the development of mobile internet. The people can access to the art works through different platform at anytime anywhere. As a result, the art marketing strategy is changing to adapt with the social change.The article focuses on how art marketing strategy adapts to the new era of mobile internet. The article reviewed the history of art marketing theories as well as the practice of art market in the ear of mobile internet. Meanwhile, the article snapshots the changes of the current art marketing strategy. The art market has its own different characteristics comparing with other merchandises. So art market has to develop its own strategy to adapt to the new change and protect the healthy development of the art market at the same time.