| Pragmatic preset language is an important means of expression, due to their special nature, often used to advertising language which, in order to enhance the effect of advertising persuasion.Advertising has penetrated into every aspect of modern society, affecting people’s daily lives.This article explores the use of research pragmatic presupposition in advertising parlance, discusses the Advertising Discourse with pre-defined policies. Pragmatic Presupposition able to brief, simple advertising language implied richer, more accurate product information, advertising language description effectively compensate for imperfect product information, exhaustive defect. The main purpose of advertising is to disseminate products and services, in essence, is to persuade consumers to buy the spread of products and services.Default language form of advertising, information transfer and application strategy, to achieve the ultimate goal of advertising plays an irreplaceable role. Research of this paper will be preset in advertising applications, has accumulated a wealth of theoretical references and practical application experience to provide a series of reference policy for the use of advertising designers, strengthen communication and comfort functions of advertising, realization of advertising the ultimate goal. |
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