Korea 's Public Diplomacy Shapes The Image Of The Country

The role of soft power in the national development process is increasinglysignificant,this is a fact recognized by the international community.Culture and valueshave become core elements of international competition.As a part of soft power,thecompetition of national image is very serious.The image of the country means thatother countries have overall impression and evaluation on it,and therefore create agood image of the country is very important,directly affect the realization of nationalinterests.Public diplomacy as a new diplomatic approach,you can use soft power asthe way to win the heart of his people in the country.And thus its role is highlightedin the national diplomacies,it increasingly becomes an important way to improve theimage of a country.After World War II,South Korea’s economy developed,it increased moreawareness of the importance of the countrys image.It has changed the image of thecountrys past quiet behind South Korea in the international community to perkup.From the1970s,South Koreas public diplomacy policy has achieved good results,although the state division of the Korean peninsula,North Korea and other hostilerelations with South Koreas national image to cast a shadow,but it seems to be Koreas biggest obstacle.Korean culture arrived every inch of land,corporate reputation inthe international community,which has brought great changes inKorea,vibrant,dynamic, enthusiastic and friendly Korea accepted by the world.Thispaper is divided into three parts,systematically introduces how does public diplomacyin Korea shaping the countrys image.The first part is the forerunner of the article.It describes the concepts as well asthe South Korean public diplomacy and national image development processbriefly.First the author introduces the concept of public diplomacy and nationalimage depending on previous research,the analyzes the role of each feature.Thenanalyzes the relationship between public diplomacy and national image.On the onehand,the state implemented the correct public diplomacy to improve the countrysimage.In globalization,public diplomacy has become a medicine of most countries to shape the national image.Meanwhile,the countrys image on the conducting of publicdiplomacy is also counterproductive.In order to promote the good image of thecountry,it has to carry out public diplomacy.On the contrary, public diplomacy will behindered by a negative image of the country.Finally,the evolution of Korean culturewere combing awakening to cultural diplomacy,and then transferred to thedevelopment process of public diplomacy,and the image of South Korea transferredfrom the " dawn of a peaceful country " to " Dynamic Korea", there is an overallunderstanding of the image of the country on the macro level.The second part analyzes the concrete practice of public diplomacy on theKorean national image,which is the main part of the article.This part describesorganizing large-scale events from South Korea,conducting cultural diplomacy,corporating diplomacy,performance in international organizations, aid anddiplomatic five aspects of a detailed analysis,highlighting Koreas public diplomacyachievements in shaping the countrys image.Finally,analyzing the interception of theBBC opinion polls on national influential analysis of Korea s national influenceperformance.The third part, that is the end result of the article.See through the shaping ofthe national image by the Korean public diplomacy,we can find hidden secrets ofthe success.We also can see some issues that need to attract attention.Throughoutthe South Korean public diplomacy on the national image of the whole process,wecan find some of the characteristics of the place,and get them to explore theeffectiveness of reason.Shaping the countrys image successfully do not depends ononly one force, it needs for government to play a leading role,but also needpeople,various social forces to support him.However,we also see the specificimplementation process. South Korea is also facing a series of problems,such as "anti-Korean " cultural demonstrations,etc,these problems to be solved.Finally, in theprocess of shaping the countrys image in Korea,we can get some inspiration to help us carry out public diplomacy more smoothly,create a better image of the country.