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The Government Plays A Strategic Role In The Development Of Tourism Industry

Posted on:2015-07-16Degree:MasterType:Thesis
Country:ChinaCandidate:A L WangFull Text:PDF
GTID:2176330431969534Subject:Political Theory
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Greatly enhance the level of Chinese economy, tourism industry, gradually grow into abellwether of the tertiary industry in our country. In the process of China’s tourism industry isbecoming more and more marketization and internationalization, the government publicmanagement in the role of the industry chain are becoming ever more obvious. Objectively, atthis stage of the tourism industry is a big government leading to steady and rapid development ofindustry, government management throughout the course of the tourism development in the earlydevelopment expand the market, the government’s public management organization mode andthe development of the tourism development direction. And the stable period, the management ofthe relevant government departments to coordinate market allocation of resources, improve thecity tourism system, to guarantee the healthy sustainable development of tourism. Tourismmanagement departments at all levels in accordance with the coordination of market and therelationship between public management and public service, play an active role of tourismindustry in the market, the tourism industry to bring the negative effect of market development,through the functional transformation give full play to the enthusiasm of market in resourceallocation. From the Angle of management, tourism industry has some characteristics of publicand political, to achieve substantial progress in market economy, without the intervention ofpublic management. Therefore, the government public management function using in tourismdevelopment is worthy of further study.Off the coast of rizhao city in shandong province as an emerging port city, its tourismdevelopment from start to grow, after more than20years, the current in the infrastructureconstruction, industrial scale, tourist hotels and tourism income has reached a certain level,outstanding achievements, one of the most core tourism project is coastal tourism. Sunshine ofsouthern although located in the seaside tourism, but the main coastal tourism route is thefulcrum, yantai, weihai, Qingdao so the status of tourism has been ignored. From the point ofnatural conditions, rizhao has higher quality of "3s" resources, coastal waters of air quality,water quality keep national first class standard, developing coastal tourism conditions isextremely advantageous. The government should fully integrated rizhao city tourism resources,standardize the order of the industry, the overall planning and rational development, furtherenhance the competitiveness of the rizhao city tourism, so as to realize the leapfrog developmentof tourism industry in the city.In rizhao city tourism development present situation as the research basis, the governmentof public administration related knowledge as the theoretical basis, using the combination oftheoretical research and empirical analysis, literature analysis combined with field investigation and quantitative analysis combined with qualitative analysis and comparative analysis methods,a detailed analysis about the rizhao city tourism development, found that excessive marketizationcause deformity tourism industry transformation, government leading is of great significance forthe development of coastal tourism, at the same time revealed to rizhao city tourism industrydevelopment in many disadvantages exist in the government management and market regulation,in view of the problems found by the author put forward his own views and Suggestions,summed up the government’s public management in a strategic role in the development oftourism, and suggests the government should establish rizhao coastal tourism industry.
Keywords/Search Tags:the government public management, tourism, marketing strategy
PDF Full Text Request
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