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Research On Government Crisis Public Relations Under Microblogging Environment

Posted on:2015-07-14Degree:MasterType:Thesis
Country:ChinaCandidate:Z Z JiangFull Text:PDF
GTID:2176330431989951Subject:Public Affairs and Human Resource Management
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In recent years China is in an important stage of the socialist transformation. Public crisis-prone to the government caused a lot of negative news. The development and progress of science and technology, especially the emergence of microblogging gave the opportunity for rapid fermentation of public crisis. As a government department the microblogging government crisis environment has become an important issue. Microblogging as an emerging media tool is the biggest feature and is widespread. In one aspect the government is detrimental. The best chance after the crisis because the information will spread quickly to the microblogging users, if the reaction rate is too slow government departments will miss the response or reaction that the public are not satisfied with the result, the public’s subjective impression of the relevant government departments will be penalized. However from another perspective despite public crisis if the government department responds fast it will gain points with the public. This is not so much a challenge for the government, as it is an opportunity. The Government should be aware that the emergence of microblogging is irreversible and rapid dissemination of information is a trend. It’s trying to bypass it, it is better to maximize the use of micro-blogging and use microblogging to shape a new image of the government and enhance the government’s credibility. I believe that as long as government departments use microblogging in an honest way with the public, it will gradually get back their trust.
Keywords/Search Tags:Micro-blog, government, crisis public relations
PDF Full Text Request
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