| TV is dependent on machinery, computers, electronic technology, optical technology and raw. After 80 years, TV content changes from one scene of a U.S. dollar formed by 60 scan lines to the colorful images of Grand View Garden. But humans always have a common characteristic on vision: grass is always greener. So the packaging art hidden in the channels becomes mature slowly.Channel packaging concept recognition system by the Corporate Identity System theory evolved. In today's market economy, before the introduction, enterprises need series of research, planning, design and other ideas of intellectual activities to seek gold idea in order to enhance corporate image and gain market advantage. TV channels now have become the business of mass cultural products, and the TV channel packaging units also create their own CI system.In recent years, China's surge in the number of TV channels, with the popularity of digital television signals slowly, provincial TV stations become a star playing in full swing, foreign television channels, professional channel after another, was an oversupply of resources. Further industrialization of the television industry, is bringing changes in competition, the competition from a single program, part of the competition, evolved with the competition as the center channel, and now almost all major TV channels a major change every year, each one Small change, always keeping a positive performance, it is the best channel support package has been taken seriously.TV channel packaging the content is huge, not limited to the visual package on television, but also the whole television program production and the macro, media operations, network planning, and so all can reflect the channel image identification elements.So what is the channel packaging system for those few which the details of it? What are the Channels with different styles of their packaging to do in common? This article will focus on these two aspects, to be well-known TV channels from several instances of off the packaging to TV Planning Studies, Design, advertising, aesthetics, psychology, linguistics and other related film and television theory, to interpret TV Channel packaging strategies and styles to create a building. This document is divided into three areas:First, from the rise of domestic and international television channels and development of packaging starting to explore the definition and packaging of television channels causes channel package for the final summary pave the way for future use.Second, the theoretical cornerstone of the TV channel packaging - corporate identity theory of this particular television channel from the perspective of analysis of cultural enterprises. CI theory includes the concept of identification system, which is TV channels business philosophy, strategic thinking confirmation; behavior recognition system, namely the rational layout and the content of external publicity activities in the planning; audio-visual recognition system is the most intimate part of the most intuitive, including Channel Logo, videos, guides, trailers, subtitles, theme music, channel harmonization of the main colors, etc.. This high rate of the selected TV channel viewing package for the case of TV channels at all levels of packaging systems, all the details.Third, the famous YangLan said "the theme of the channel is the main trend of modern media resources ... ... more and more cases, only the brand and features in order to win." Each channel has a type of professional design features of their own routines. This section will have different types of television channels in China packaging style belongs, combing different design ideas for the future of the packaging play a practice guide.More good dramas getting a higher audience rating have been produced in recent years, for example, TV plays with war, TV plays with legendary and TV plays with war between the spies and so on. TV directors obviously captured the audience's viewing psychology in film language as the carrier, using a variety of narrative techniques, particularly the narrative technique which is the most significant in suspense scenes. The suspense scenes are the best proof which creators unconsciously use the theory of the calling structure.Scene is the basic unit of narrative drama,which is also the basic unit of director and screenplay creating. All of the narrative technique and skills are used to switching scenes .The suspense scenes are the focus of many scenes in the scenes. The calling structure is set in the suspense scenes, including blank, vacancy and negation. Why suspense scenes is able to playing in calling audience is that these calling elements resulted in suspense and question, making the audience's continuous appreciation .Suspense scene is the scene which TV creators carefully set, which plays the role in guiding the plot and with strong calling in the whole story .The beauty of the drama is derived from the bewildering plot, such as the world-renowned masters Hitchcock's many film works , and thus he is named "master of suspense. "So how is the suspense scene set? What was it built by? These are all related to means of TV creation,are also the focus of this thesis.This paper is proposed perspective of producing television, by the guidance of narratology, reception aesthetics, psychology, film linguistics and other related theories, to analyze highlights in wonderful dramas in recent years, interpretating the calling structure for calling attention formed by the way of the suspence tactics, with a view to play a role in promoting China's TV creation. The contents is divided into three areas:Firstly, combing ideas of the paper from the view combining film language with TV plays creating: the narration of TV plays is based on the scene, creators creat dramas naturally using scene as a unit. Therefore, the narrative technique will be hidden in the scene design. The calling structure of TV plays is in the presence of the scene. The suspense scene is the most able to attract the audience's attention, but also one of the most important scenes combined into the calling structure. The means of creating suspense scenes will become the thesis of research.Secondly, suspense scenes can be devided into two types: a single scene of suspense and related suspense scenes. Summaryng the common way of building suspense scene by analyzing typical scenes in TV plays of high rates.Thirdly, to create real suspense effect, the suspense tactics must be used combing the film language and the detail. Meanwhile, the suspense tactics is also practised into a wider use in other TV programs, praised by the audience. |
PDF Full Text Request