Research On The Rules Of Visual Of College Students Browsing Different Structure Webpage

With the the rapid development of networks and multimedia technology, the students'learning style fundamentally changed, useing network, multimedia learning has become the main way of learning in information age. Web-interface as the carrier of learning style takes the dominant position of network and multimedia learning, multimedia elements of web interfaces mainly includes text, graphics, images, animation, audio and video, the different combinations of multimedia elements in space and time will form a different page structure.The students show different learning process, psychology and characteristics in the condition of different structure, and therefore the different way of learning is needed.To this end, it is especially important and urgent to study the structure of the Web page, as well as the different structures and patterns of multi-media learning activities, as it is directly related to how to arrage multimedia learning activities for students effectively,and explain the students'multimedia learning styles and learning processes scientifically,it will affect the effectiveness of student learning outcomes.This study includes four formal experiments and a pre-experiment, subjects are both undergraduate students. Pre-test aims at the average time of college students browsing the webpage experimental materials;experiment I mainly explores the visual rule of text class webpage structure;experiment II mainly focuses on the visual rule of text-pictures class webpage structure;experiment III studies the visual rule of text-animation class webpage structure;experiment IV mainly explores researches the visual rule of text-picture-sounds webpage structure;With 3 (webpage interface layout type: header-text type, left-corner type, right-corner type)×4 (webpage structure type: text type, text -picture type, text-animation type, the text-picture-audio type)×4 (information meta-organization:from top to bottom arrangement, from bottom to top arrangement,from left to right arrangement,from right to left arrangement) mixed experimental design.The researchs show that:A. webpage structure is determined by webpage interface layout style and organization of network information elements, the organization of network information elements has significant effect on browsing gaze time and gaze point quantity,web interface layout style has not significant effect on browsing gaze time and gaze point quantity.B. In the text class webpage, horizontal arragement(one column), vertical arrangement (two columns) does not appear difference in browsing gaze time and gaze point quantity. C. In the text - picture class webpage, when the text area is located right side of picture area, the gaze time and gaze poiont quantity is most;when the picture area is located up side of text area,the gaze time and gaze point quantity is most.D. In the text - animation class webpages, when the text area is located on the up side of animation area, the gaze time and gaze poiont quantity is most;when the animation area is located on the bottom side of text area,the gaze time and gaze point quantityis most.E. In the text - picture - sound class webpage, when the text area is located on the left side of picture, the gaze time and gaze point quantity is most;when the picture area is located up side of text area,the gaze time and gaze point quantity is most.F. The major impact on browsing line of voice appears followss:when adding voice,the gaze time and gaze point quantity is more than that without it,and the verse to picture area.