Network Publish Of Independent Travel Guide Book

In recent years, a new type of books, independent travel guide book, springs up in domestic book market. Their practical information of accommodation, traffic, eating and scenic spots etc. offers comprehensive guidance and assists, provides enormous convenience in traveling. Therefore, independent travel guide books have become the most important information resource to independent travelers. However, the mode of traditional publishing does not suit the functions and characteristics of independent travel guide book, and arouses many problems such as invalidation of information, waste of resource, lack of interaction, etc., so the capability of independent travel guide book cannot be achieved in appliance. At the right moment, network publishing appears as a remedy of the problems and defects in the publishing of independent travel guide books, it perfectly combines the form and content of independent travel guide books and network publishing together. In the meantime, the integration of the two also shows that independent travel guide book is the optimal application frontier. The network publishing of independent travel guide book will surely become a prototype in network publishing field. The thesis aims at probing the application of network publishing technology in independent travel guide book publishing and constructing a new pattern of publishing mode—network publishing to solve problems in the publishing of independent travel guide books. First, by introducing the development of independent travel characteristics and analyzing independent travelers'information behavior, it is proved that independent travel guide books and networks are the two most important information resources for independent travelers, which establishes a practical foundation for the combination of the two. In the following part, it analyzes the general situation and predicament of independent travel guide book and constructs an independent-travel-guide-book-oriented mode of network publishing through the comprehensive analysis of samples in the network publishing of independent travel guide books both abroad and at home. Finally, I conclude and forecast the network publishing of travel guide books. Though the application of network publishing of independent travel guide book is still at a beginning stage and has not become a major form of publishing yet, it will surely have a vast room of development and a bright future, which is a trend of independent travel guide book publishing. I believe, the research work done in the thesis will be a favorable reference for our independent travel guide book publishing.