The Study For The Actuality And Countermeasure Of Advertising Management Of Party Newspaper

Since the metaphase of 80 years in 20 century, party newspaper has generally deviated from the financial lactation, and resolve the fund problem depending on advertising income. Advertising income has already become an important economy vitals of party newspaper. The advertising management of party newspaper is straight related to the whole newspaper's subsistence and development, and it is a piece of great invent in the management of party newspaper now. However, in the condition of market economy and in the face of the furious newspapering competition, the advertising management of party newspaper is not very good. Nowadays, all levels of the advertising management of party newspaper have failed across difficulties. The total and the rate of party newspaper's advertisements in market are both declining year by year. The level of advertising management and the ability of making profit are both low.The situation of party newspaper's advertising management needs more attention and more scientific study. But the study of party newspaper's advertising management is too little at present. On one hand, the monograph of party newspaper's advertising management does not appear at present. On the other hand, the amount of treatises is too little to compare with the treatises of urban newspaper's advertising management. The treatises of party newspaper's advertising management in being can be sorted into three types. One is the macroscopical study of party newspaper's advertising management. The second is the respective study of party...