| Nowadays, in the present world, the market competition is very intense. The well-known degree of a product's trademark lies not only on the quality of the product but also on the all-sided service for the clients. Thus the construction of the service of a product's trademark can not only increase the degree of satisfaction and loyalty to the product's trademark from the consumers but also ensure the enterprise to win its competitive advantage in the intensely competitive market. Service is the best advertisement to effectively publicize the enterprise and its products directly to the consumers. Now, the level of the people's demand is changing and advancing, and based on the study of Abraham H. Maslow's Hierarchy of Needs, the popular demand of people develops like"pyramid"together with the continuous advance of the society. The modern consumers do not limit their consumption on the hierarchy of material needs of products any more, and they... |