The Research On Risk Management Of Topic-selection In Publishing

As the book market competition intense today, more and more publishing industry regard the development of topic selection achievement to enhance its core strength, maintain the competitive advantage, such important method is an impregnable position during the keen competition. The publishing industry may obtain the profit through the development of selected topic. But as the common product development , the development of selected topic is also exploring and Innovative .From the market investigates to the selected topic proof, the books production cycle and the market of immediate books product are changeable, so cause the risks being objective. Simultaneously, the books product is unique, quality which cannot be. duplicated, multi-varieties, batch small, investment .rigidity and loans recycling are uncontrollable. Realization product realization of multi-links, multi-departments, multi-channel and Product sale realization space and time disparity for the central flow, which causes the development of selected topic have more risk compared to the common product.Although people have carried on the massive research work to various risk at present, but has not given the full value in the enterprise new product development risk management. The domestic and foreign publishing industry about the development of selected topic risk aspect research literature are also few, therefore, strengthening the counter measure research of risk guard ,the publishing industry's development of selected topic product is an urgent topic in the publish business management, it has the extremely vital practical significance.This article take the risk management elementary theory as the instruction, the union product development theory and the project management theory, embarks from our country current publishing industry 's actual management condition, the analysis current publishing industry each kind of risk which possibly meets in the development of selected topic performance history, summarizes the selected topic risk recognition and the risk analysis and the appraisal theory and the method, gives the constructive comment to selected topic risk dodging with the guard.This article is composed by following four parts:The first part is the foreword, mainly covers the development evolution and the...