A Study On The Management Of Public Opinion On Campus Network

The rapid development of internet is impacting on several aspects of modern society, the people pay more and more attention on public opinion on the internet, especially on its impactness. This study focuses on BBS the important carrier of public opinion on the campus network through investigating college student's behavior in the BBS and their attitude to the BBS.This study re-confines the public opinion and the public opinion on the internet and classifies the public opinion on the internet by its'spokesman and carrier and then sums up attribute of internet, opinion on the internet, public opinion on the internet by the logic order based on gathering many kinds of concept, sort, attribute of public opinion on the internet. Then this study focuses on the public opinion of BBS,chooses the college student's behavior in the BBS and their attitudes to the BBS as the access , analyzes the data collected by questionnaire with the statistic method of description, T-test and regression, want to find the bottleneck of the public opinion on the campus network, at last advise for the public opinion on the campus network based on clarifying the purpose of the management of the public opinion on the campus network and analyzing the invalidation reason of the management of the public opinion on the campus network. All works in this research strive to further associated theory scale, diversified the ideals on management to public opinion to campus internet.