Research On The Configuration Of Mobile Phones' Crust Material Based On Visual Psychology Theories

Based on visual psychology theories, this thesis has taken mobile phones' crust material as case and has discussed the configuration of the material from the view of the sense of reality.With the continual improvement of cultural and material life, consumers have thought highly of the spirit function and the taste more and more, while attaching importance to the material function and the quality, and have shown more rigorous request to the sense of reality. But now, the sense of reality to domestic mobile phones' crust material has had many problems, such as the visual language is insipid, in short of individuality and innovative, spend a serious phenomenon with homogenization. So it can not satisfy the visual psychological needs of consumes well. To such an extent, it has even affected the competition and the life-force of products in the marketplace.Therefore, in order to fully bring the sense of reality into play and make the visual language meet consumes' visual psychological needs better, the topic has analyzed the main reasons caused the result above, has taken the visual psychology theories as the basis and the methodology instruction, has established a method to configure the crust material based on the visual psychological needs of target consumers group. According to the method, the thesis has established a model of the target consumers group, has systematically analyzed various factors influenced it and the concrete result. Through the investigation about the needs of target consumers group by the synthesis utilization of the observation and the questionnaire, it has carried on the further proof to the theoretical analysis, and has established the model of the visual psychological needs of target consumers group. Taken it as the foundation, author has analyzed the sense of reality of different material and the surface treatment craft generally, has proposed four configuration plans, and has carried on the confirmation and the appraisal to them. The result of the study has shown that the established method is feasible, rational and effective.