Female Channel Of Webside: Using The Social Gender Theory As The View

Taking the advantage of 1995 World Conference on Women, the study for media and female start to develop in china, but it was so limited whatever on the quantity or depth of the research, and the result of this research is still very weak, and can not come into a systematism. The relationship between the female and the media is still a marginal project in the area of news communication and the female research.In order to know the situation of gender bias in the media of the network and figure out the function of the internet female channel on the construction of traditional gender concept. From the view and standpoint of the social gender, based on the combination of the theory and the text analysis, I select the women's channels from the three most representative commercial website: Sina Eladies\ Sohu Women and QQ Lady as the object for this research. Carrying on the statistics and the data Indication of the content and method in their reports, besides review the interface format of the three objects, includes the title, the picture, the hyperlink and the live platform; to conclude the feature and contribution of the women's channel.Based on above-mentioned, this article takes a further analysis of the words logic hidden in the appearance of the women's channel, and thinks that the content of the female channel is still limited in the femininity area, they think superficialness and peacockery is the femininity. The women's body is the shoot of man's desire in the female channel and the self-expression even without status; let female worry about themselves, departure their own living conditions and their real selfhood, to fall into the unreal narcissism and can not extricate themselves.There are also some discussions include the reasons cause the content tendency \ the culture conditions \ the continued astriction of the female channel. Female becomes an important attraction of the consumable in this economic and consumptive world; furthermore, there is still inveterate concept of the male preference. All of above makes up of one part of the ideology, consolidates words logic of the father right world continuously.