The Chinese Privately Operated Bookstore Competitive Power Studies

Following the reform and open policy step, our country privately operatedBookstores have vigorously developed, and now have become a crack force in ourcountry books publication business of distribution. Along with reform and openpolicy unceasingly thorough, our country privately operated Bookstores havebumped into many questions, faced with enormous pressure and challenge. It hasbecome the urgent matter to how further enhances our country privately operatedBookstore the competitive power.Having attained severely newborn until now, in more than 20 years our countryprivately operated bookstore experienced three different development phases,the competition strength by the weak strengthen, the development has increasedgradually, from the initial small bookstall to the present large-scale bookcity, battles from the individual flowing to the present regular chain store,from only can be engaged in the books retail trade originally to have to thepresent always wholesales the power, the privately operated bookstores havehad the huge change truly. Not only its appearance and the development hasenriched people's energetic cultural demand, simultaneously the advancementand the national economy contribution which reforms to the state-owned bookstorehas all had the profound influence. After the long-term development, our country privately operated bookstoreshave had some competitive advantage. The property right is clear about, themanagement is nimble, the service is thorough, which causes them to have thecompetitive advantage comparing with the state-owned bookstores; At the sametime they also have many insufficiencies, the inferiority and the questions.All sorts of problems to the privately operated bookstore which the books marketis relatively saturated, the books retail trade to the foreign capital opening,the state-owned bookstore's unceasing reform consummates, the society whichhas all sorts of prejudice as well as privately operated bookstore itself exists,is also unceasingly puzzling the quite emaciated privately operated bookstores.The inferiorities are also unceasingly affecting the multitudinous privatelyoperated bookstore's competitive power.Through the long-term development, western developed country book businessthe market quite is relatively developed, the experience quite is rich, hasmany the places worth studying the model. American and the Japanese book businessin the developed countries have different model, they have the commoncharacteristic, also have the similarity. It is an important reason to bookbusiness benignly develop that the government and organizations canharmoniously cooperate, the correctly use the function. And some successfulbookman's mature operating ways are also worth thinking to our privatelyoperated bookstores.Chinese privately operated bookstores, enhancing the competitive power andgoing out the difficult position, need to have the correct mentality and thenecessary measures. Further the perfect property right system, the innovationmanagement mechanism, the promotion privately operated bookstore's physicaldistribution technical level is the intrinsic foundation to promote privatelyoperated Bookstores. In the base of the core product foundation, according tothe close degree, developing our asociation multiplex development is theeffective way which the privately operated bookstore expands unceasingly. The privately operated bookstores competitive power enhancement, certainly cannotleave the positive support from the government and organizations.