The Analysis On The Phenomenon Of Publishing Imitation

When the tide of the cultural industry rapidly developed in China, the cultural products started the process of change in the market. The change significantly stimulated the development of cultural industries; on the other hand, because of the market factors driving and the multi-cultural influence, there are some phenomenons which are worth to be thought about in the culture market. In recent years the phenomenon"publishing imitation"is one of these cases.In recent years, the publishing imitation has become the obvious characteristics of Chinese market. The main feature of the book publishing imitation is, once a certain topic or other publications elements received better efficiency other publishers will be ours soon. The phenomenon of"publishing imitation"formed.As scholars have different perspectives on"published imitation", so there are different understandings of this phenomenon. Somebody says the phenomenon to be clone is a waste of resources; somebody says this is a bottleneck restricting the development of Chinese publishing and so on. But some scholars believe that the imitation and the innovation are two different strategies to create profits, the positions are no difference. And somebody think of the advantage of the competition can be replicated, the media should be more conscious, more effective to copy the competitive advantage.Analysis of the causes of publishing imitation, market competition intensified it, the modern communication technologies enhanced the speed of imitation, publishers and management mechanisms were led to the prevalence of imitation.From the perspective of cultural development, the imitation objectively reflects the cultural inheritance and the influence on each other. Imitation as a form of cultural inheritance plays an important role in the cultural development process. Looking at the history, especially the history of writing publishing, the editors and authors influenced by others to imitate the topics, structure, writing practices even the names, the phenomenon has been so for quite some time and is common.From the view of communication, imitation is a follow on other media innovation. Such imitation made the advantages of copied publication elements expand the scope of the dissemination.From the view of the"meme theory". If"meme"which is the basic unit of culture is a main mode of transmission of imitation, and if the language is one of the main forms of the imitation. There is no surprising of the phenomenon of imitate in the publishing industry which is based on language and purposed on cultural heritage.There are different types of copy existing in publishing. Such as the reproduced imitation, the reformed imitation, and the creative imitation. Cultural imitations have different levels. To simply copy the others subjects or titles, which is a low-level imitation and has meaningless. We should get rid of the low-level publishing imitation and look for the organic unity of imitation and innovation. Creative imitations depend on deep understanding of cultural connotation; imitate the core elements of the accuracy, and reasonably imitate the success of the target. It is a creative act from the foundation of analysis and understanding. Looking for good target to imitate, scientifically analyzing the core elements, creatively develop the new products, these are general strategies of the creative imitation.Creative imitation jointed innovations make the effort to promote social progress and cultural development, and play a vital role in the process in the cultural heritage. It also can be regarded as an innovative and effective way of competitive strategy. Wish there are more creative, more innovative vitality in our publishing industry!...