The Research Of Cover Page's Headline News Of Urban Newspapers

In this article I make a content analysis on the cover page's headline news of urban newspapers from latitudinal and longitudinal dimension. By researching the characteristic and the ten years' vicissitude of the cover page's headline news, we tend to find out the urban newspapers'change in ten years.Through the latitudinal contrast with the party newspaper and the evening newspaper, we find that: 1st, choose the headline news without the restraint of style. 2nd, social news plays an important part in the cover page, but at the same time, it pays the same attention to the politics and the economy. 3rd, take the "newsworthy" as the value orientation, take the "negative news" as the report tendency, and simultaneously maintain "the sobriety in some kind of degree". 4th, use the big pictures to attract numerous eyes, while use the deeping reports maintaining the audiences long-time interest.Through the longitudinal contrasts in two times, we find that: 1st, the news subject changes from "the soft news" to "the hard news". 2nd, on the attention object, "the social life and the populace" isn't the only one important object any more, but "the government and the government officers", "the economical domain and the economical correlation public figure" and "the social life and the populace" play the same important part in the reports. 3rd, the value orientation changes from "the news-worthy" primarily to "the propaganda value" and "the news value" both having the proper attention. 4th, on the report favors, "the Positive reports" gradually surpasses "the negative reports". 5th, on the report literature style, "the news" increases, while "the deeping reports" reduces slightly. 6th, on the picture utilization, the pictures changes from the supporting role to the leading role.Finally, the article draws following conclusion: first, "the unban newspaper" has developed to the independent newspaper Variety, but it needs to develop the prominent characteristic furtherly. Second, the unban newspaper has unfolded "the mainstream" characteristic.