| With the increase of the demand for information which is closelyrelated to people's daily life and the enhancement of audience' consciousness to theirown interest, the journalists' consciousness of "central to the people" is furtherpromoted. The party and governments stably carry out the request of "closeness atthree aspects" to news media, which promotes the quick development of the news forpeople's interest. This has speeded the development of television and news in ourcountry, promoted the progress of the journalism and impelled the profoundtransformation in the field of television and news. However, in recent years, someproblems such as homogenization and vulgarization arise in the development of newsfor people's interest. The basic reason is that the essence of the concept "news forpeople's interest" lacks rational analysis, which leads to the misunderstanding of theconcept and causes mistakes in practice. According to what is talked above, the authorputs forward some theoretical and practical ideas on the study of news for people'sinterest. The author's viewpoints on news for people's interest are carried on thefoundation of other experts' systematic explanations. This article demonstrates thegeneration, formation and characteristics of news for people's interest, clarifies theconcepts in the study and analyzes the misunderstanding and mistakes in practice.Besides, the author analyzes the reasons for the formation of news for people's interest,including the national policy, the requirement for creation and changing of televisionnews itself, the spirit of humanism in the domain of television news, and thecompetition in the mass media. In addition, news for people's interest developed quitefast during the past three years. However, problems caused by the confusion of theconcept is hidden under the flourishing surface. After a period of quick development,various problems come into existence, which include the vulgarization in marketplace,the homogenization of competition, the excesses of power and surveillance, the lag ofconstructing organizations. This article will make correspondent analysis on thesequestions. Finally, the article will talk about its future after news for people's interesthas experienced the start, the development, the climax and been facing the existingproblems. Nowadays, more and more channels come into existence and thecompetition has become more and more intense. The television column presents the tendency of being separated by the audience. It is a fact that the limited news resourcesare carved up by the multitudinous news columns. Therefore, it very natural that theviewing ratio drops, the programs are homogenized, the contents are vulgar and so on.The key step is to make a calm analysis on the current problems in order to find outreasonable measures. The author in this part will propose the value orientation of"central to the people". For the future development of news for people's interest, theway is to set up news for people's interest in the countryside and to enhanceconstructing organizations. Compare the past and the present situation of news forpeople's interest, it is not difficult to discover the development and success of news forpeople's interest is the harvest of the journalism basing on the people's life. Hence, onits path of future development, news for people's interest must on the one handcontinue to persist in the principle of "people are the root", serves the common people,serves the social development, and strives for survival and development in the service.On the other hand, it must keep to the spirit of "the guidance is the basis", guiding theaudience with correct theories and methods to concern for the life and get to know thesociety. In this process, journalists should enhance the quality of themselves, praiseand promote the true, the good and the beautiful, whip the wicked, adhere to theoccupational ethics of journalism and the related laws and regulations in order tobroaden the path for the development of news for people's interest. |
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