The Dissemination Strategy Research Of Northeast Regional Satellite TV Under The New Period Of Our Country

Under the globalization background, the global competition of TV media also seems more and more[0] fiercely. When the foreign media great alligators completely enter into China, whether our country's provincial satellite TV station, especially regional medias represented by the Northeast regional satellite TV station, can keep out the invasion and attack from the external capital and management advantage on earth, how to understand and solve the existing problems soberly in the course of developing the Northeast regional satellite TV, how to utilize abundant cultural advantages of the Northeast area to stand out in the provincial satellite TV, and so on. These problems have become the Northeast regional satellite TV, this unique media community, which needs to solve urgently. These issues have become to the most urgent problems to be solved by the Northeast regional satellite TV, a unique media community.The problems in the process of development of Northeast satellite TV are serious, such as the loss of talent,the old system, outdated concept and the fuzzy channel orientation. These questions are asking for reformation. The Northeast regional satellite TV should develop itself with other provincial satellite tvs to compete with the foreign media together.. Because of the advantages of revitalizing Northeastern policy and regional culture, the area spread route taken by the Northeast provincial satellite TV is in accord with its conditions and the reality..Only if the Northeast satellite TV does the best to excavate its advantages, it may break out in provincial satellite TVs. Through investigating a large number of data, applying the regional communication theory, analyzing current situations and questions in the evolution of Northeast regional satellite TV, the writer proposes four principles and five strategies, that is, making great efforts to stress the Northeastern culture characteristic and producing its own TV brand in the Northern area by a series of strategies including idea innovation, accurate channel orientation, program with unique Northeast cultural characteristics, brand consciousness on packaging, and regional marketing, .