The Study About Media Ecology Of City TV Station Which Focus On The Localized Programs

The city TV stations of our country started in the seventies of the 20th century. They have played great roles in broadcasting government's voice, enriching people's lives, linking up economic information and enliving culture markets. However, the city TV stations were enslaved under the policy of "setting up TV stations in the country, province and city" in the beginning of 1980s. As the bottom level in the three structures of Chinese television broadcasting system, the actual state of communicational crisis in city TV stations has caught attention of TV industrial and academic circles. In recent years, the exploration practice of the city TV of the localization has put forward some new academic subjects for the development of city TV station. In terms of media ecology, the article systematically analysize the chacteristics of localized programs and the media ecology of city TV station according to it's actual condition and conformed references. The article tries to describe a overall and accurate TV industrial competition enviroment for city TV station and illustrate the critical role of localized programs for it so as to realize the win-win results for the development and competition of city TV station. Meanwhile, the article emphasizes the discussion of communicational principles of localized programs of city TV station and the interaction between the two with focus on media ecology. It is of great significance to recognize the communicational ecology of city TV station and put forward relevant meaningful suggestions.