A Study On The Contemporary "Newsweek's Special Planning Reports" In China

Newsweek is the important form of media based on reporting political news. Chinese young Newsweeks have a target that to become the "mainstream media" in China With a strong sense of mission and social responsibility. They can give people such an impression, the special planning reports have an important role.The special planning reports is the inevitable choice for Newsweek by meeting readers'needs and taste, establishing brand image and playing the agenda - setting function,It corresponds to the topics planning of the Newsweek's whole plan , reports the new case such as major news events, social issues or new social phenomenon by complying with certain principles and Choosing a report perspective,In actual operation,it combines the colors and pictures,emerges with manifestations such as "Cover story", " Features ", "Face to face","Inventory and List","Special reports" and so on. It also represents the magazine's embodies ideas, so selected each report's theme has been the primary task of Newsweeks.This paper chooses some representative Newsweeks such as "China Newsweekly", "Nanfengchuang", "Sanlian Lifeweekly" ,"South Figuresweekly", and using the method of statistical and content analysis to analyze the characteristics of Newsweek's special planning reports from the topic, type, location, orientation and aging. The political and current Newsweek focusing on the political, economic, social news While the Cultural life Newsweek focuing on social and cultural news and lifestyle news; It chooses the non-event news reports because of its publication cycle; Journalists reported maintain a neutral stance but the criticized reports also has certain proportion; It has a Wide Angle reports by concerning about the impact of national news events; Aging is a lack of weakness.From characteristics, narrative style and design style of Newsweek's special planning reports , We can conclude: because of different news values, the new era Newsweek's are different from traditional media in the narration and design styles.Now ,our Newsweek's special planning reports start to have some outstanding quality, for example ,they can affect people'life style; But there are also shortcomings and deficiencies like Selection of topic have a beauty; This paper in light of the actual, raising some recommendations and countermeasures for perfecting Newsweek's special planning reports.