| The medium region discrimination question is long-standing in the dissemination educational world. In recent years, as our country reform and open policy, the mass media to our country different region medium discrimination questions have been concerned by Chinese scholars. The mass media is one public resource. All sectors of society should equally enjoy the mass media resources. But more and more the current mass media resources are hold by "the mainstream groups" or having strong strength and economy, culture and politics crowds. So the medium region discrimination question is increasingly obvious. This kind of neglect, misunderstanding and prejudice phenomenon has caused mass media deviation, corroded the mass media construction and enlarged the region disparity. The region may have the different kind of divides: the east-mid-west region, city and countryside region, and the special region. Through analyzing the country mainstream media to our country different regions' information reports, we can find that the city region discriminating against the countryside region is the medium region discrimination key subject, The economical developed region discriminating against Less-developed economic region is also a medium region discrimination hot spot and "the demonized" region still receives the discrimination. The medium region discrimination phenomenon's reason in the mass media can be summed up as the historical reasons and the role of ideology. Economic interests, culture misunderstanding caused by its difference and medium and jobholders' quality are the other reasons. To solve the medium region discrimination phenomenon, the following measures should be taken. The government communication system needs to be improved by the development of government behavior and news press system. Besides, the country must release the related legal policy, perfect related laws and regulations, and establishment Specialized agency. The medium should draw close to audiences' thought custom and adaptation audiences' language request. The jobholders should have the noble professional personal integrity and the professional accomplishment. Increasing the education dynamics, enhancing the numerous medium accomplishment and appealing to the society remove the medium region discrimination phenomenon. |
