Analysis On The Form Of TV Column Plays

The development of TV column plays is the typical case that Chinese TVbeginning to develop the local television products and brands based on local cultural identity and characteristics of the audience, which has obvious traces of independent innovation. Especially when the domestic television program seriously cloned each other, the overall independent innovation awareness lost, the innovation of program form take the initiation to open up the road on a crucial significance China's television industry from passive situation. The development of TV Columns plays has a valuable reference for China's television industry and even the innovation of entire culture.This paper puts TV column plays on the background such as changing role of the media, the concept of communication evolved, the development of the industrial environment, and then find the meaning of innovation from the changing of program form. With speculative research and statistical analysis method , this paper try to clarify the core values and essential characteristics of TV column plays, to research the reasons of theory and practical reasons for moving from 14 years ago on the basis of the research. And then, this paper takes the value of innovation with communication features, use of media resources, media functions and the realization, to conclude innovative form factor.But this paper also find that the TV column plays has some shackles and bottlenecks, needs clear direction and clarifying character of the program, content positioning, brand strategy in order to integrate national market and promote secondary innovation and sustainable development. The research just shows that a mature form of TV column plays need the constant remedy, but also develop in practice step by step to maintain innovation and re-innovation.