Looking For The TV Drama Survival From The Setting Up Of The Brand Of "Li Yuan Chun"

In the age of the explosion of information and knowledge, it's very important to set up and maintain the brand. From Brand, the author give analysis of the Chinese opera programs, such as "Li Yuan Chun" .The column gives the example of the TV drama survival.This paper first explained brand, brand media, the television media brands and other related concepts. Brand also pointed out the need for columns television audience awareness, awareness of innovation and finishing.Second, this article analyzes the media columns television era disputes the existence plight and solutions. The rise of new media development gives challenge to the television media, in addition to television and columns also competitive pressure. Faced with these difficulties to survive, the only solution is to create brand media characteristics.Thirdly, the paper introduces the column of "Li Yuan Chun", for example, the start of the "Li Yuan Chun" column, the name of the origin and development process, then on the "Li Yuan Chun" survival. "Li Yuan Chun" program is very compatible with the media age, it not only to maintain the characteristics of traditional Chinese culture. For the development of the advertising benefits, it also has modern building brand awareness.Fourth, "Li Yuan Chun" brand effects on the television media to bring many inspirations. Brand columns for the creation, institutional innovation is the basis for creating successful brands in TV programs; Brand image quality culture is the correct location; Innovation is the image of the modern media communication. Brand and columns of the business to promote programs feature columns enhance the overall brand value; Organize competitions, Brand columns enhance the influence; attention to marketing, and strengthen brand marketing. The strategy includes restructuring of the relative stability and columns strategy clearly focused strategy and brand continuity strategy.