The Study On Entertainment_Oriented Tendency Of Chinese TV Media

Nowadays, there ia an ever_increasing tendency for the TV Media to be Entertainment_oriented From the unprecedented all_art programs to the present entertainment_oriented reports,all those are a reflection of such a trend.These pheneomena also give rise to a change in the ideology of media reporting.The appearance of entertainment accords with the people's moods in the changing society.It's a certainly phenomenon and result in such a process of changing cultures and rebuilding value.It has been cauterized the necessary choice of the society and TV in the development.If the element of entertainment penetrate the programmes suitably,the programmes can develop better,But when the element become the most important element of the programmes, such penetration will go to the verso and damage the healthy development of TV.The entertainment of TV give much pleasure to people, but at the same time ,some programmes receive more and more criticisms on the philistinism. On the other hand, It should be a scale on the entertainment_oriented tendercy of TV. We should not pursue uppermost entertainment. Of course, popular literature is in the highest fight, but at the same time ,exquisite literature should has its place too.Given this pratical situation ,a positive lead is indeed for the media in order to avoid its adverse effects create a harmonious,healthy and steadily_developed enviroment for the media.