Discussion Of Chinese Media Collectivization Advancement And Construction And Consummation Of The Modern Enterprise System

China established the first newspaper group in 1996.Through ten years development, China's media industries have been already obtain the amazing result; but because the system and the mechanism are unreasonable, the numerous questions and the malpractice expose gradually. So the media enterprise's further development is blocked, therefore impels by the correlation department the depth reforms imminently. At present, our country media group's development is being at the critical phase, but research from the angle of the modern enterprise system is not many. However, the consummation modern enterprise system is key forces of the enterprise construction and the development, therefore based on our country concrete national condition, the discussion about the modern enterprise system is the central content of this article. In Our country Media Enterprise, the modern enterprise system establishment is imperfect and unreasonable, has many problems, including system obstruction, mechanism lag as well as inside and outside environment difficult position and so on. These problems have caused other questions. This article reviewed our country media industry collectivization ten year courses, through the case analysis, community's induction, the phenomenon enumerates, the digital proof as well as compares effectively with the overseas advanced media group, from policy government order, organizational structure, decision power, resources use, appraisal mechanism and brand construction and so on discussed many problems existing media enterprise, and attempt to explain the malpractice. At the same time, by the methods of comparison, statistics, analysis this article has proven the media group's many phenomena in China's media industry, in the media industry collectivization advancement, pointed out the Chinese Media Enterprise's development is facing many opportunities and the challenge. So, our country took the trans-regional, the cross occupational lines, the cross media comprehensive media group as the development direction. And the country has appeared the guidance policy-type suggest, in this process, the construction and the consummation modern enterprise system will be the urgent matter. Construction and consummation modern enterprise system, not only must establish the property right system, advocate in the system and the mechanism as well as the technical innovation, but also use the new technology, carry on the medium fusion reasonably, and seek effectively the financing way. As the planned economy system finally the fortress and the position, the media group must construct the reasonable construction and the consummation modern enterprise system for the constructing trans-regional, the cross occupational lines, the cross media comprehensive media group.