Analysis On Knowledge And Usage Behavior About Mobile Phone Newspaper Of Colleague Students In Capital Area

With the prosperity of telecommunication industry and the decreasing of its charges, it is common to use mobile phone among colleague students in Beijing. The appearance of mobile phone news has caught great attention and interest in commercial and academic circles. So far, the related researches are of great amount, but still lack depth and systemization. From the point view of mobile phone news receivers, this thesis intends to do further researches in this field.This thesis aims at showing the general knowledge and usage of mobile phone news among colleague students in Beijing and analyzing the reasons and the related users, by quantitative and qualitative methods and so forth. In other words, the author studies and analysis common grounds and differences of the knowledge and usage to mobile phone news among Beijing colleague students, by sampling survey and questionnaires with the reference of related national research.The study shows that: firstly, the vast majority of colleague students in beijing have the basic knowledge to mobile phone news. Secondly, scale five meter shows that students are not content with and loyal to mobile phone news. Thirdly, Students have better alternatives to get information ,and the desire of usage of mobile phone newspaper is not strong enough. mobile phone newspaper is just an additional resource of daily news ,so it resulted in two phenomena above.