The Construction Of China's Sport Press And Public Relation System At This Stage

In order to analyze the connotation of sports press and public relation system in our country, I have a research which focuses on the domestic press and public relation activities and media services and practice mode of foreign sports organizations by using literature analysis method, comparison analysis method, investigation method and some other methods.The research indicates that the sports press and public relation system in our country is still in the early stage. Most of the sports and public relation officers come from the internal sports organizations even being by some leaders concurrently. At the same time, the work responsibilities are not clear and quite a number of sports press and public relation officers didn't have the background of the media or public relations, so that they processing information simply and bluntly and being difficult to get the interaction with media actively and effectively.So we need to adopt the advanced experience of foreign concluded, based on the tertiary institutions to implement specialized training plans about sports press and public relation officers, thereby creating a high-quality independent team. Meanwhile, establishing an organization to manage and supervise the activities of sports press and public relation officers is necessary; it also can maintain close contact with various of sports and media organizations, then strengthen their reliability and authority. Encouraging the discussion and communication among the sports press and public officers can also consolidate and promote the development of sports press and public system constantly.