Research Of Fostering City Newspaper's Public Spirit

Since the 90's of last century, city newspaper has made galloping development. As it grows rapidly, the city newspaper is also confronted with many development problems. This thesis tries to scan city newspaper's prospect and future at a totally new view ---public spirit which is used for reference from sociology field.In this essay, city newspaper's Public spirit means that city newspaper is beyond the narrow sight and direct utilitarian aim which is inherent in media, and holds an attitude of caring for public affairs and benefits.Up to now, the study for city newspaper's public spirit is a vacancy. And this essay on the basis of the practical difficulties that city news paper faced now, is trying to clarify the concepts associated with public spirit, analyze the reasons how public spirit is formed and the presentation of city newspaper and the realistic confusion affected city newspaper's form and development, and construct a ideal model of city newspaper's public spirit. Hope more and more concern and study be paid on city news paper's public spirit.