Research On The Services-Orient Component-based E-Marketing System

With the fast application of electronic commerce as well as the foundation of virtual market, electronic commerce and electronic marketing (e-markrting) became more and more prevailing. It's the big trend that enterprises improve the relationship between business and business or between business and customer by building an e-marketing system that adapts to both the features of the enterprise and its development direction. Under the new situation, how to construct an e-marketing system that meets both the requirements of enterprise's own development and the requirements of customer service becomes the most urgent problem wait to be solved by the enterprise for granted. Therefore, the research on the construct method of services-orient component-based e-marketing system is hot.Through the analysis on the evolution of E-marketing system, this essay points out the main problems in the development of enterprise market information system, such as legacy system, information integration, complexity control and new changing adaptation. Then deploying the research on these problems, gaining the information requirement of system constracting, through reading literature and investigation. After the analysis and comparison of several developing methods which all support the system refactoring, we choose the component-based developing method as the theory base of this essay.After literature review about technical standards of component based developing method and several system developing method, this paper compares them and then constructs a component-based developing method that well fits in the development of network marketing system on the basis of component business factory method. Besides the components, we introduce the idea of service and bring in the idea of service orientation into system development by designing system architecture. According to the analysis of e-marketing, we construct a service oriented network marketing system model concerning system architecture and business function, then give a brief description of model implementation.