Study On News Picture's Influence

In the Visual Communication era, the production of society is more of a visual symbol than material now, and mass media is no longer regards writing as its basic express way, which is almost replaced by images, and in large part, mass media enriches its space with news pictures. At the same time, from writing-centered to image-centered, visual element comes to be the key part of visual culture and communication. Visual symbol also causes the change of people's life style and thinking pattern. Then, spread of visual symbols leads to a new social and cultural pattern, named visual culture formed. In this case, there is a new topic for study in mass media, which is how to use pictures, how to develop the influence of pictures in depth. In this article, the news picture's function of revealing truth, changing or confirming people's primal idea or action is defined as news picture's influence, which is the conception and theme of the article.Study on news picture's influence is one of the best ways to interpret the spread of present visual culture. The study on theory and practice of spread of visual culture is in the initial stage, but it has turned flourish trend, because the mass communication method with photography as the representative is continuously producing and supplying demand on visual culture and only after clear understanding and deep-going study, the tool can be managed well. In addition, being one of views on study of media status and feature, study on news picture's influence, comparing with previous analysis on photographs, is more valuable for media culture and more systematic. Analysis on news picture's influence is helpful to reinforce people's cognition so as to satisfy and guide people's demand on information and reach the effect of spread. Meanwhile, as a new industry, picture industry is growing vigorously in China; study on news picture's influence can promote further research on the vocational work of the whole industry.News picture experience various evolutions in media, from hand-painting and graph to pictures. And picture-context relation has changed several times as well, from pictures with words explanation and equal stress of picture and context to context with pictures and the author comes to be one. In modern media, how to understand and use news picture's influence become one of key points to influence the developing trend of media, especially paper and internet media. Since society and individuals rely on visual information more and more, news picture become one means to control people's understanding and cognition of the world. Via the systematical introduction of the evolution of picture type and the comparison of picture-context relation, intensity of evolution course for news picture's influence is interpreted.On the base, with the help of practice form on present media, this paper concludes several factors, which compose and regulate the influence, including technical factors, media environment and people's demand; and then, the practice effectiveness of influence can be viewed. In the way of analyzing picture cases, two functions of news picture, guiding individual's action and recording social process, is interpreted in this article.In order to continue news pictures influence, fully obtain the economic efficiency, organization and mechanism of integrating resources of news picture come into existence. At the end of this article, existing agency and marketing mechanism of news pictures is summed up systematically, and the possibility of their development is discussed with the industrial park of The First as instance.