TV Communication Of Elite Culture

There are three main parts of culture framework coexistent in Chinese contemporary culture. Within this configuration, the main-stream culture owns the leading position, elite culture stands on peripherizational and weakened position. Under this background, the essay which took "Experts' Lecture" for example, made the preliminary discussion about the television communication of elite culture in four steps.First of all, the writer describes the connotation of elite culture and the historical transmutation of its social role from the role of elite culture played in the Chinese Contemporary culture. The essay which takes the anti-elite culture of literary activity and idol culture as writ small mirrors many sort of morass of publication of the elite culture and analyzes the reasons from three angles: the shrinks of public discourse space, the challenge of mass-culture and the isolation of intellective audience.Secondly, on the basis of analysis of the development of "Experts' Lecture", the writer lists the social impaction of program around Yi zhong tian and Yu dan. Otherwise, the essay also focuses on the outstanding progress of this program in publicizing elite culture.Thirdly, the essay discusses the tactics of "Experts' Lecture" in television communication of elite culture from minority to majority. The new decoration of titles and speakers, new three dimensional reading style, the prolongation tactics of brand of TV programs.Finally, the writer made the summary of the revelation of TV popularization of elite culture from "Experts' Lecture". It consists of the unify of elite culture and TV form, the social responsibility of television elite culture, the role that TV plays in the form and communication of contemporary elite culture.